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Edquity is the first of its kind college financial planning app for high school and college students, helping ensure that no student will need to drop out of college for financial reasons and that every student will be able to realize a positive return on his or her college investment.

The company’s ultimate goal is to promote upward mobility, hence the inclusion of the arrow in the final logo. It also alludes to the shape of a graduation cap, reemphasizing our position in the EdTech landscape.